Wow the CustomerRuthless PrioritizationCompany-wide PerspectiveDive DeepThink SystematicallySimplifyDisagree and CommitHire and Develop the BestDeliver Results with GritInfluence without AuthorityAim High and Find a WayLearn VoraciouslyDemand ExcellenceMove with UrgencyHate WasteCalibrationUnder, just right, over.SituationUnderJust RightOverPreviousThink Systematically All principles NextDisagree and Commit